The best dictionary for finding definitions of popular digital marketing buzz words, difficult social media terms, SEO terms etc.
There is not SEO Glossary 101 or the 200 popular digital marketing terms here. This list will be regularly updated on a monthly basis. You will find a 100 words brief for every digital marketing word.
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1. What is AMP?
The full form of AMP is Accelerated Mobile Pages. The AMP Open Source Project is focused on helping web pages load faster on mobile devices. For this AMP framework is used which was originally stated by Google as their competitor Facebook Instant Articles and Apple News.
In layman terms what AMP does is, “It use minimum CSS and JavaScript and load the web pages faster using streamlined CSS.” ~ Moz Whiteboard Friday
To learn more about AMP you can visit amp.dev and get official documentation at AMP on Google for technical use. AMP has also changed the Search Results and Google give preference to mobile friendly web pages.
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1. What is Digital Marketing?
In simple terms, Digital marketing is the process of advertising and promoting your brand using the Internet. It utilizes different mediums such as social media channels like Facebook, Instagram, Twitter, Pinterest, etc to spread awareness and generating leads.
Types of Digital Marketing –
- Content marketing
- Search engine optimization
- Display Advertising
- Mobile or AMP Marketing
- Social Media Marketing(SMM)
- Email Marketing – old and trusted
- Influencer Marketing – born recently
- Affiliate Marketing
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1. What is a Hashtag (#)?
A hashtag is a keyword or a phrase with a “#” sign before it without a space specially on social media platforms like Twitter and Instagram.
eg. #beParaag.
Hashtags help in making open public libraries having similar interest.
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1. What are Webmaster Tools?
Webmaster Tools are the tools which provide insights of your website to the owner. They can be related to the visitors and impressions. Webmaster Tools also help in identifying the issues that need fixing. The most used webmaster tool is Google Search Console. It is very powerful tool for any marketer. The next is Bing Webmaster Tools, which works same for Bing search Engine.
2. What is a Web Crawler?
Any program (a spider or a robot) that automatically crawls webpages and documents on the web. They follow links from one webpage to other in order to crawl the whole Internet. Example : Google Bot, Bing Bot
