Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In recent years, there is an argument for content marketing even becoming the new SEO because the more quality content you have on your website, the higher your chances are of ranking in search engines.
So, if you’re looking for ways to increase traffic to your website, content marketing is definitely one avenue you should explore.
Here are 10 actionable tips you can use to improve your content marketing efforts and drive more traffic to your website:
Top 10 Actionable Content Marketing Tips for More Traffic
Write Compelling Headlines
Your headline is the first thing people will see when they come across your content. So, it’s important to make sure it’s interesting and catches their attention.
A great headline will entice people to click and read your content, while a boring or uninteresting one will cause them to scroll right past it.
Spend some time brainstorming different headlines for your content and testing out which ones perform the best.
A/B testing is a great way to do this, as it allows you to compare two different versions of your headline to see which one gets more clicks.
Publish X vs Y posts
If you’re stuck on what kind of content to write, a great way to come up with ideas is to pit two different topics or ideas against each other.
For example, you could write a post titled “Followers V/s Engagement” This type of content is not only interesting to read, but it also allows you to include a variety of keywords that people might be searching for.
Create Pillar content
Pillar content is the foundation of your blog, and it’s the type of content that you want people to remember you for.
This could be a comprehensive guide, an in-depth case study, or even a video tutorial. Whatever it is, make sure it’s something that will be truly valuable to your audience.
In video form, long-form content provides you the flexibility to provide value and engagement for your audience.
It also splits long-form content into several smaller pieces that can be used for other marketing purposes (such as social media posts or email newsletters). This is often seen with YouTube Shorts and Instagram Reels.
Tackle competitor’s best-performing topics
One way to get ahead of your competitors is to see what topics they’re ranking for and try to one-up them. This can be done by taking their best-performing topics and creating even better content around them.
This process can be done by using a tool like Ahrefs or BuzzSumo to find the most popular articles from a certain domain. Once you have this list, try to come up with topics that are related to what they’re already talking about, but offer a different perspective or slant.
Repurpose content from other channels
If you have great content on other channels that aren’t getting much traction, consider repurposing it for YouTube.
This can be done by creating a video version of a blog post or taking an existing audio file and turning it into a video.
Not only will this help you save time, but it will also ensure that your YouTube channel always has fresh, relevant content.
Leverage user-generated content
User-generated content is a great way to fill up your YouTube channel without having to produce all of the content yourself. There are a few ways you can go about this:
- Run a contest: Host a contest where participants have to submit a video related to your brand or product. This is a great way to get people engaged and excited about your channel.
- Encourage reviews: Ask customers who have purchased your product to leave a review in the form of a video. This is a great way to increase customer loyalty while also getting some new content for your channel.
- Partner with other YouTubers: Find other YouTubers who have a similar audience to yours and see if they’d be interested in doing a collaboration video. This is a great way to get exposure to new viewers while also getting some fresh content for your channel.
- Reaction videos: Record yourself reacting to popular videos, news stories, or anything else that you think would be interesting for your audience to see. This is a great way to get people engaged with your channel and also to show off your personality.
If you want to get more people to see your posts, then one way to do so is by padlocking them. Padlocked posts are only visible to people who have liked or commented on them.
This means that they are more likely to get seen by people who are actually interested in what you have to say.
This is a great way to get more engagement on your posts and to get people talking about your content.
Target trending topics
Another great way to get more people to see your content is to target trending and viral topics.
If you can write about something that is currently trending, then you are more likely to get seen by people who are interested in that topic.
This is a great way to get more exposure for your channel and attract new viewers.
Here is one example: When Open AI launched GPT-3 algorithm, I published a post on GPT-3 language model, it garnered 9th rank in just a week and attracted huge traffic.
Publish Power Posts
Power posts are a great way to get more people to see your content. Power posts are posts that are designed to be highly engaging and attract a lot of attention, mostly through social media shares.
If you can publish a power post, then you are more likely to get seen by people who are interested in your content.
There is no formula for creating a power post, but there are a few things that you can do to increase your chances of success.
First, make sure that your post is interesting and engaging. Write something that people will want to read and share.
Second, use beautiful images or videos to accompany your post. People are more likely to share posts that are visually appealing.
Finally, use social media to promote your post. Share it on Twitter, Facebook, and other social networking sites.
If you can follow these tips, then you will be well on your way to creating a power post that will get seen by lots of people.
Just remember to keep your content interesting and engaging, and to promote it using social media.
Creating a content hub
If you want to really get your blog noticed, then you need to create a content hub. A content hub is a place where all of your best content is collected in one spot.
This makes it easy for people to find your best stuff, and it also helps to build up your brand.
Creating a content hub is easy. All you need to do is create a page on your blog that showcases your best posts.
You can either hand-pick the posts yourself, or you can use a plugin like WordPress Popular Posts to automatically display your most popular content.
Once you have your content hub set up, be sure to promote it using social media and email marketing.
This will help to get more eyes on your best content, and it will also help to build up your brand.
Content marketing is a great way to attract and engage with your target audience. By taking up any of the tips we’ve discussed in this article, you can start to build a better content marketing strategy for your business.
Just remember to always focus on creating quality content that will be valuable to your audience, and you’ll be well on your way to success. Alternatively, a good SEO agency in Kolkata can help you with a great deal with this.