What’s the Future of SEO Content Writing against AI Writing Automation?

Since the Internet started, SEO content writing has become an important part of a website. In 2005 it was all about article spinning. Now in 2021, AI is making an impact in SEO content writing.

The difference is that we are no longer just writing to appease Google. For Google to rank your content, you have to satisfy your audience.

I have asked SEO and Content Writing Experts about their opinion on the future of SEO content writers. So, this blog highlights the current situation of the SEO Content Writing market.

You will also get to know what people think about Artificial intelligence replacing the jobs of content writers in the coming future.

Q1. What are the few factors that AI lacks to takeover content writing jobs?

Good SEO content writing can never be fully automated. The business of

SEO content writing includes references to and inclusions from leading industry professionals through quotes, opinions, surveys, and more, adds Paula Glynn, the Director of Search at Pixel Storm.

She further adds that trending topics will require up-to-date information. If you want to write content for an SEO task, it most likely can be automated.

But true and professional SEO content writing and its future will always remain to have a human element.

Jessica Rhoades, Owner at Create IT Web Designs, shares the pros and cons of an efficient AI Writing Assistant Software i.e. Conversion.ai

If you want to write some articles quickly, the AI tool is fantastic. It can also help in creating outlines, coming up with genius titles for the article, and creating keyword-rich meta descriptions for the articles. 

conversion ai appsumo- AI-based content writing platform

However, there are no external links in the generated articles. A human editor needs to fill in the gaps left by a Copywriting AI tool.

Also, it does not take the place of creating strategy-based content, doing keyword research. You’ll still need to put thought and your own touch into the article.

Q2. What kind of content AI Writing Software can write?

Tihana Drumev, Senior Content Marketing Executive at Best Response Media, shares her views about what AI can produce. According to her,

AI software can rewrite information better than a human and perfect the grammar score. For a lot of created content now, AI will do a great job.

For example, sports reporting. Writing an article about a game or a match is an easy task for a robot, especially if a reader is just interested in what happened. Statements like Who scored a goal and in what minute – the hard facts can be an easy job for an AI writer. 

But an AI assistant can’t add personal insights into one topic. So, the future of content marketing strategy for writers will be focusing on expertise, personal insights, examples, and true stories. That’s what SEO writing is all about. It’s not about having the optimal number of keywords, it’s about giving the best possible answer to the query.

Marc Bromhall, Founder of Surf Gear Lab adds few good instances of the type of content that AI can produce.

Tools like SurferSEO and Frase are some other good examples of AI-based SEO content creation tools. However, these types of tools provide real value at the keyword research and content ideation stage.

When it comes to content writing, it’s a long way off using an automation tool to comprehensively write an article.

This is because Google is getting more and more sophisticated in determining what a great piece of content looks like. This means that content written naturally by a human will always trump one that is written by a bot.

Until bots can write as well or better than humans, there will always be a requirement for a high-caliber content writer.

Q3. What are few examples of Artificial Intelligence tools that generate reports based on provided data?

1. Heliograf bot: covered the 2016 Olympics in Rio by generating short reports for readers about the performance and medals of the athlete.

2. Quill: The bot helps in distributing information about Narrative Science. Quill can produce thousands of articles instantaneously in a style to sportswriters, who are easy to imitate.

3. Wordsmith by Automated Insights: The associated press is one of the world’s largest news conglomerates that uses this bot as natural language generation to publish thousands of quarterly earnings articles.

Also Read This: AlphaFold 2: AI solving 50 years old mathematical problem

There are many more bots are being used for making contents, It might be the biggest threats for content writer.

But, if you listen to the scientists and technology experts, they are hopeful about the human content writing system.

They are saying these bots are made only to help the writers. It will share the burdens from a writer’s shoulders but still, the consequences are alive.

Q4. Where are AI content generation tools frequently used in the present situation of 2021?

AI and automation are becoming a staple part of SEO in 2021 and beyond. There are more ways than ever to quickly and efficiently generate somewhat passable content, especially with GPT3 integrations.

However, currently, a lot of the content is only ‘passable’. Most of today’s AI and automated content is still only really usable for Private Blog Networks (PBNs) or supporting content that doesn’t see a lot of human traffic to it.

Digital marketer at Alpha Efficiency, Brian Dordevic says that he doesn’t feel too much change in the future of SEO content writing.

Although one can rank web pages with automated AI content. But it is still going to take the skill of a human to convey a brand’s message and selling points in such a way that pleases search engines while also helping convert people into leads or buy products off you.

Google and other technologies are already looking at ways to detect and reverse engineer content. They simply want to prevent possible issues by autogenerated content.

They also decide to crack down on such content and consider it as a form of spam. So one should also consider this fact for a Robo Content Writer.

Also Read this: OpenAI GPT-3 Language Model

Q5. What should modern content marketers focus on in order to stay ahead?

With the development of AI and its increasing influence on search engine rankings, we are looking at a trend towards SEO content produced by authors with high authority.

Martin Petrov, Head of Marketing at Morning Score, adds a valuable fact:

As a general rule, people seek advice from those with appropriate experiences and subject matter expertise. Naturally, such content is often more accurate, in-depth, and trustworthy.

As a result, the trend points towards the implementation of E-A-T (although currently not measurable) to some degree across all industries.

Ultimately, to succeed, modern content marketers must prioritize networking, collaborations, and partnerships, thus improving their content distribution, link building, and E-A-T.

The best way to survive in the field will be to learn how to use these AI-assisted softwares and get the best out of them. In this way, you will be able to produce better content faster as a copywriter or content writer.

Q6. Are the modern content writers unknowingly using AI-assisted tools?

AI is already here and it can already assist you in creating far better content. AI-Assisted tools are highly powerful. For example, most content writers are already using Grammarly.

It is driven by AI and machine learning. It’s fantastic for all the regular reasons you’d use this piece of editing software but it also picks up on things like more obscure homophones that traditional spell checkers would miss.  

There’s also another fantastic AI tool called Clearscope.

This tool analyses the top 30 results on Google for a keyword. Then it gives you results about search volume and also other common keywords that appear in articles written on the topic. This is of course vital as the algorithm now prioritizes intent rather than an exact keyword match.

~JJ Lee, Digital PR Executive at Digital Funnel

Q7. Can AI-assisted tools write optimized content for Voice Search?

From his experience as an Organic Search specialist at Tandem Buzz, Lauren Amor hold the following opinion.

Considering technology or tools like Amazon Echo, Google Nest, and even Siri on Apple products, more and more people are searching for things via voice search instead of typing.

When things are searched for on Amazon Echo, users aren’t able to scroll through SERPs but are instead given the most popular and accurate answer.

source: google

This means that content that does not have an answer box will probably not be mentioned to users through these tools. With that being said, the future of SEO content writing greatly relies on the way people are searching for things.

Here are few important factors of SEO content writing. Writers have to write content in a way that would answer or apply to a voice search that’s a short snippet or question.

Questions and answers have to be concise and clear, and other related keywords and terms have to be mentioned in content – now more than ever – to increase the likelihood of it qualifying as an answer box.

We’re now catering more towards voice snippets versus the typed-out queries and internet scrolling.

Q8. Is it OK to embrace the AI revolution in the field of SEO content writing?

Justin Smith, CEO at OuterBox shares one statistic from Statista about Revenue increases from adopting artificial intelligence (AI) and explains more.

Ai increase revenue by 26%
source: https://www.statista.com/statistics/1083482/worldwide-ai-revenue-increase/

There’s no question that AI and machine learning are revolutionizing SEO and content writing. The bigger question is how will humans adapt and embrace this revolution.

While some are fearful that AI will one day make the job of a content writer obsolete, I look at it more in terms of how these new tools can make me more efficient and productive.

To this end, AI tools can be incredibly powerful when it comes to keyword research and identifying content gaps.

Through data analysis, these tools provide actionable intelligence that would take a human hour upon hours to uncover on their own.

For anyone fearful of embracing the AI revolution, consider this stat:

Marketers that implemented AI technology saw a 6-10% increase in revenue.

~Statista

Still not ready to hop on the AI bandwagon?

Q9. Does AI automation pose a direct threat to SEO content writers?

As a marketing consultant and as the head of marketing agency Mobibi, Matt Stormoen has also been exploring using technology to automate SEO beyond AI and machine learning. He has shared a perfect view from his marketing agency experience. 

The future of SEO content writing, much like with work and teams, will be a hybrid. It will be a mix of automation and the good old human-based editorial planning.

It’s still hard for AI and machine learning to sound organic to a brand, and maybe this can improve down the line with the help of human-based editorial planning as well.

Automation via AI and machine learning is not a threat to SEO writers, but rather a means to improve their SEO processes and productivity.

Neither approach would be 100% perfect on its own, and a hybrid approach always lends a degree of agility and flexibility to any process.

Let’s come to our final question

Q10. What is the most important element that SEO content writers have but AI doesn’t?

“AI can create correct content, but it can’t compete when it comes to nuance.”

~Rebekah Edwards, Co-Founder & CEO, Clara Agency

To conclude that, here are a few things that a bot simply can’t recreate:

  1. Personal experiences: The best organic search content boasts a relatable voice, stories that connect with the reader, and an ability to address reader intent that is often more emotional than rational. A bot cannot replicate the nuance and individuality of human experience, regardless of its overall capability.
  2. Conceptualization: As of today, AI cannot conceptualize in the way that the human mind can. While this technology can produce factual writing, the overarching ideas for compelling organic SEO — at least not yet.
  3. Creating a brand voice: AI shines for description and reports that are factual, but the subtlety to help brands develop a unique language, perspective, and presence is truly human.

Conclusion

We’ve read enough about the near secure future of SEO content writers if you are updating yourself with time. No technology update is the human enemy. It just leaves behind those who don’t want to assimilate changes. Hopefully, this decade is going to give us more and more advanced tools. This will be a benefit for content marketing agencies and bulk content creators. And maybe a drawback for those who have decided not to touch any AI-assisted writing software.

All the very best Writers! Have a charming future!

Thanks to all the contributors!☻

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